For someone dealing in the e-commerce business, it is essential to have a website which is easy for people to access and find. The website has a crucial role in attracting visitors and converting them into sales. Thus, it is essential to make the website appear on top of the SERP (Search Engine Results Page). Without an SEO optimized website, a business can’t exist for long, let alone earn some profit. E-commerce businesses have long realized the importance of SEO. SEO company in Indore are helping such online businesses rank higher on Google.

SEO not only helps in ranking a business higher on the search page, but it also helps in making it visible to the target audience which ultimately boosts the conversion rate. 

So, let’s look into some SEO tricks that can work wonder for an e-commerce business.

The keyword is the essence of any SEO strategy:

Keywords play a crucial role in ranking any website high on SERP. Thus, it is essential for businesses to devote time and efforts in searching for keywords that could help it rank higher on Google. Keywords research could be an overwhelming task for those who have no or very limited SEO knowledge. But luckily, search engine optimization services providers offer keywords research facility to their clients.

When undertaking the task of keyword research, one should be very careful in analyzing the keywords. Long-tail keywords do wonder when it comes to ranking for a niche segment. When choosing the keywords, consider yourself as a user and select those keywords and phrases that form user queries.

Include the keywords in the anchor text as well:

Seo consultants swear by including anchor texts to the SEO strategy to boost SERP ranking. An e-commerce website is a hotpot of links pointing towards various pages connected to the business. Here, using anchor text can help you attract more visitors to the site. When putting anchor texts on your web pages, use niche specific keywords or phrases but make sure not to repeat the keywords. 

Say no to duplicate content:

For any website, be it e-commerce or institutional, it is essential to avoid using duplicate or plagiarized content. Google is equipped with various tools which makes it easy for it to detect duplicate content. Google can even penalize such sites by ranking them low in the SERP. But since an e-commerce website has to deal with a lot of description provided by the third-party, there are high chances of the content being duplicated.  When adding product description on your website, consider producing a fresh copy or checking the existing ones in content checking sites. 

Broken links are terrible for the website:

The consumers of today have a lot of choices when it comes to shopping online. For them, user experience matters the most. If they find a site unresponsive, they will take no time in moving on to another site. This has made e-commerce businesses to give priority to user-experience. If you deal in e-commerce businesses you won’t want your visitors to land on a broken link or an unresponsive page. Thus, it is essential to keep a check on all the broken links your website has and fix them at the earliest.